We also felt that the game needed more objectives to improve retention So we created missions presented by a coach ‘Tony Star’: 1) missions give more meta-game 2) missions would last 2 to 3 days and have different objectives (all possible to edit form CFG) 3) player could see the progress of their friends Balancing was crucial: to easy and it was no challenge too hard and players would give up immediately We created funnels to analyze players progression: I the end we decided to make the first 2 objectives easy to achieve We also created the coach character: added fun (inspired on mourinho) made easier to communicate and motivate with the player made it easier to pass to sell some promos.After succes a quick win is to put content, but we wanted to add content easily, without the need of binary, once again to allow to take advantage of seasonal events Our focus in terms of dynamic content was: teams and other items, seasonal tiers (like liverpool on example to celebrte new teams) and prices Each feature we try to make it easy to edit form CFG without need of binary Seasonal events is very important and many seasonal promotions have had a very good impact on revenue (example of worldcup teams) scarcity effect Also we made the game so that most of the parameters are easily ab testable without binary – focus on prices ,quantities but also features: We had very good resutls with ab test altough some caution is adviced -> this will be approached latter.
#Miniclip slide soccer code
End of february and world cup is almost here (we need to do something – timing is important), we have 3 months to do a game Based on the success of one of our other games(Pool) we decided to to a real time multiplayer game where real players compete in ‘table soccer’ match winner takes all Took advantage of code used in other games for the base, so our focus was mainly in the gameplay and make a great game: 1) Simple drag and release controls, yet with possibility of creating strategies 2) Simple tutorial, taking player to a match almost imediately 3)Balancing the physics was a challenge, game needed to be fast, yet strategic and depth end of May we made a 1 week soft launch and june world launch before the world cup Did it pay off? Yes! Feautred by apple and google top 5 download in several countries 1M DAU on the 1st week Still this was just the start.Started in 2001 with dancing bush game on web Became one of the biggest web game portals Has grown since then focusing now on web and mobile, being mobile now a very important area and overal has now 200 M MAU on web and mobile Main products: 8Ball pool, Agar.io and Soccer Stars.
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